BPA 260 - Pastry & Baking Marketing

Class: 2 Lab: 2 Clinical: 0 Work: 0 Credits: 3

Prerequisites: Take All: BPA-150 and BPA-210
Corequisites: Take BPA-250

This course is designed to cover the marketing concepts and merchandising trends utilized in bakery and pastry operations. Emphasis is placed on menu planning, pricing products/strategies, resale and wholesale distribution methods, legal implications, and advertising techniques. Upon completion, students should be able to create a marketing plan that will serve as a basis for a capstone experience.

(S22834)