CFCC 2019-2020 Catalog & Student Handbook 
    
    Aug 18, 2019  
CFCC 2019-2020 Catalog & Student Handbook

MKT 120 - Principles of Marketing


Class: 3 Lab: 0 Clinical: 0 Work: 0 Credits: 3

This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making. (S24159)